Having a clear understanding of your website visitors’ viewing patterns is a very valuable tool. Web analytics is reporting software that gives you detailed information about your visitors and what they do while they are on your Website. It also gives you information about the effectiveness of your marketing efforts, the stickiness of your content and the sources of your Web traffic. Jena Communications integrates Google Analytics for smaller Websites and we install Webtrends for enterprise-level Websites.

Google Analytics

A service offered by Google that generates detailed statistics about the visitors to a website. Google Analytics can track visitors from all referrers, including search engines, display advertising, pay-per-click networks, email marketing and digital collateral such as links within PDF documents. Integrated with Google AdWords, users can review online campaigns by tracking landing page quality and conversions (goals). Goals might include sales, lead generation, viewing a specific page, or downloading a particular file.