Media buying is an art, a science and a relationship. It is the art of understanding the audience’s mindset, the science of identifying how to target them with the most efficient mediums and the relationship between media company and us to get you the best opportunities. Jena Communications puts all three of these skill sets to work for you buy delivering the right message to the right audience for these least cost per impression. The only formula for success in marketing!
From Pharmaceutical Advertising to Mobile Media MarketingJena Communications is one of a number of PA advertising agencies, but what sets us apart from our competitors is that we provide a unified source for our clients, developing and delivering brand and marketing messages through varying mediums. We have a diverse experience not found in many other PA advertising agencies, with specialties ranging from pharmaceutical advertising to mobile media marketing. The Jena Communications advantage is our ability to create a clear and consistent voice for our clients and to do it all in-house with resident resources, controlling costs and dramatically improving outcomes. Whether working on a project, campaign, or Agency-of-Record basis we’re tops among PA advertising agencies because we take the time to associate your business with your market and produce the best product available to complement your marketing brand awareness.
NJ Media Buying – Discounted Media RatesJena Communications is NJ Media Buying gurus with decades of combined experience negotiating rock bottom discounted media. Clients appreciate our dedication and rely heavily on the power behind our well-thought-out strategic media plans and capability to bargain with media sources both online and offline for discounted media. Our seasoned media buyers understand that all forms of media must merge cohesively across mediums to create consistency in your messaging in support of your ongoing campaign for favorable marketing brand awareness. Our full-service NJ Advertising Agency works passionately to reach your clients at the right point in the purchasing process and compel them to action by creating eye-catching, memorable media campaigns that will take them on a unique emotional journey. We plan and buy for clients in the following mediums: local and national cable television, local and national broadcast television, local and network radio, print media – magazines, newspapers, special inserts, etc., Interactive, out-of-home, and more.
NJ Commercial RecordingSo you already know that we can do your NJ media buying with success. What you may not know is that we are also experienced in NJ Commercial Recording and Mobile Media Marketing as well. Our creative team will work closely with our media planners and buyers as well as our web department to ensure that your audience is reached in multiple ways with a comprehensive marketing brand awareness campaign. Whether you are looking for pharmaceutical advertising or hospitality marketing strategies, Jena Communications has the know-how to deliver not only effectively, but cost-efficiently. A leading NJ media buying agency, Jena has also been recognized by industry professionals at marketing tradeshows as being a leader among PA advertising agencies for mobile media marketing expertise.
What is an Agency of Record?
Many businesses require an all-encompassing agreement that rolls up the full scope of marketing services required for your entire business. An agency of record agreement clearly defines all the parameters associated with your marketing services and locks in a cost structure that you can count on. It also helps define the amount of anticipated workload to ensure you have the dedicated manpower needed to complete your projects on time. It often empowers the agency to negotiate media rates that can potentially save you many thousands of dollars over and above what you would pay if you were to buy it as a single entity as opposed to taking advantage of the buying power of an agency with many clients. An Agency of Record Agreement is the best choice when you need a dedicated strategic marketing partner to focus on your account as if it were their own business is on the line, because it is. Jena Communications offers flexible Agency of Record agreements that satisfy businesses of all sizes.