So much of what we know today comes from effective public relations planning. Efficient use of all of the available communications methods will give you the edge on your competition, and we have the know-how and connections. Jena Communications' team provides you with decades of expertise and available connections, assuring that when the word needs to get out, your voice will be heard.
Great Wolf Lodge Reaches New Audiences
Great Wolf Lodge is an expanding, twelve-property, national resort destination collectively hosting over one million guests each year. Despite their enormous success, they constantly need to reach out to new potential guests to grow their business and expand market share.
As a recognized family destination, many potential business clients were unaware that Great Wolf Lodge also offers extensive meeting facilities and accommodations at many of their properties. Challenged with demonstrating their business side to the corporate world they turned to Jena Communications.
Jena Communications produced a series of direct marketing pieces that effectively demonstrated their meeting space and acquired the mailing lists to reach the targeted audience in several geographies throughout the United States. These campaigns combined with industry specific offers is bringing an entirely new customer base to Great Wolf Lodge that takes full advantage of the meeting facilities while it enjoys the team building and results driven atmosphere.
Some of the best things in life are FREE!
Well almost! One of the industry’s best kept secrets is if you have the right contacts and a story that people are interested in then you can get free exposure for your business just for the cost of writing and submitting the Press Release. Perhaps best of all, coverage of this nature is frequently received with greater weight than traditional advertising because the message is perceived as coming from a newsworthy source as opposed to a self proclamation.