In marketing and advertising, a target audience, or target group is the primary group of people that something, usually an advertising campaign, is aimed at appealing to. A target audience can be people of a certain age group, gender, marital status, etc. (ex: teenagers, females, single people, etc.) A certain combination, like men from twenty to thirty is often a target audience. Other groups, although not the main focus, may also be interested. Discovering the appropriate target market(s) to market a product or service to is one of the most important components to a successful advertising or marketing campaign.

At Jena Communications we use a series of tools, partner services and skills sets to help you identify your target audience. This profile is then used through your marketing efforts to help ensure we are spending your marketing dollars as efficiently as possible. The end game is always the right message, to the right audience for the least cost per impression.

More Effective Marketing

Effective marketing goes far beyond a yellow book ad and a website. It includes researching your customer base, creating your brand, building your strategic plan and executing your advertising campaigns. This process it best managed by a group of professionals with expertise in marketing. By delegating these responsibilities you can focus on your day-to-day operations with piece of mind knowing your marketing plan is going to produce results.