Demographics or demographic data are the characteristics of a human population as used in government, marketing or opinion research, or the demographic profiles used in such research. Commonly used demographics include gender, race, age, income, disabilities, mobility (in terms of travel time to work or number of vehicles available), educational attainment, home ownership, employment status, and even location. Distributions of values within a demographic variable, and across households, are both of interest, as well as trends over time. Another form of demographics is post-demographics, originally a way to study the data retrieved from social networking sites, but also very applicable to integrate with marketing theories. Jena Communications uses demographic information to help identify your target audience to make your advertising dollars work more efficiently.

More Effective Marketing

Effective marketing goes far beyond a yellow book ad and a website. It includes researching your customer base, creating your brand, building your strategic plan and executing your advertising campaigns. This process it best managed by a group of professionals with expertise in marketing. By delegating these responsibilities you can focus on your day-to-day operations with piece of mind knowing your marketing plan is going to produce results.