Your image, your reputation, your brand—developing and guarding these keys to successful business is a top priority of those in-the-know. Whether it’s through custom-tailored management of your philanthropy efforts or making sure just the right story breaks at the right time, great public relations fosters relationships and enhances and nurtures your company’s public persona.
Who am I?
Creating your brand identity is like programming a person's personality. It's a combination of qualities the sum of which is greater than the whole. Keeping in mind, different people personalities are drawn to different things. A strong brand identity identifies and likens itself with the majority of its target audience. So if you are a retail home center your identity should be likened to a do-it-yourself craftsman which is what many of your customer's want to be, even if they are not there yet. “You can do it, we can help!”